At Senior Cover Plan, our business model revolves around customer-centric service and ethical insurance brokerage. We do not sell policies—we help seniors find the right ones through an independent advisory process that prioritizes value, clarity, and trust.
Our revenue is generated through partnerships with licensed insurance providers across Canada. When we match a client with an insurance plan that suits their needs, we receive a commission directly from the provider. This means our service remains free of charge for seniors, without hidden costs or inflated premiums. We do not favor one provider over another—instead, we focus on matching clients to the policy that best serves their unique circumstances.
The model is sustainable because it aligns the success of our business with the success of our clients. The better we serve their needs, the more trust we build, and the more referrals and long-term relationships we create.
We reinvest a portion of our earnings into education, community outreach, and technology, ensuring that our tools, services, and staff continuously improve. Whether through virtual consultations, in-person workshops, or phone-based guidance, we use every channel to ensure Canadian seniors have access to high-quality, compassionate insurance advice.
In short, our business model is built on mutual benefit, long-term relationships, and a commitment to empowering seniors—not selling to them.